Over-the-Top Restaurant Experience

Collaborating with Sugar Factory American Brasserie on locations nationwide since 2016, GTM has worked on nearly 30 projects in varying roles – as Architect, Designer and Architect of Record – including several restaurants still under construction or in development.

While the main design elements remain consistent, featuring the brand’s black, white and red motifs with crystal chandeliers, marble accents, plush velvet booths, VIP rooms and spaces for large parties, there are unique decorative elements with each. Another Sugar Factory staple is the retail area of over 500 candy options with high gloss white millwork and a white marble transaction counter housing the signature gelato and pastry cases.Known as “the most Instagrammed restaurant in the United States,” many of these variations are intentionally created to vary its presence so patron photography can help identify the location. Feature areas such as floor to ceiling flower walls with neon signs, pink conversation heart walls, and marquee bulb wrapped TV video walls become standout attractions for guests to spread their Sugar Factory experiences across social media.